Yesterday we learned why it was important for brands to create experiences for fans and what partners want form their sponsors. Todays focus will be monetizing content created by the fans.
It’s almost impossible to go to a live sports event and not post about it on social media, with so many taking advantage of the occasion, should sports teams be focused on turning it into revenue?
The 2017 event saw increased TV audiences, packed stadia and record levels of engagement and consumption across digital and media channels
We live in a fragmented marketplace. Not since the 1950s and 1960s, when television took over the radio to become the leading mass media platform have we seen the level of disruption that we are seeing today.
Nike has been feeling the pressure after the rise of rivals adidas and Under Armour but beats profit projections in Q3.