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Fan relationship management in football – going beyond traditional product offerings to win the hearts of fans

August 25, 2015

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As part of the professionalization process of the football economy over the past decades, clubs have enhanced their focus on nursing fan relations. Fulltime fan coordinators have been a natural step in this development. This is a way to build a bridge towards meeting the recognition that competition in the football economy is about managing the balance between sporting and commercial considerations.